Rubicon
A small river flowing East into the Adriatic which separated Italy from Cisalpine Gaul, the province alloted to Julius Caesar.
By leading an army across this river in 49 BC, contrary to the prohibition of the civil government at Rome, Caesar precipitated the civil war which resulted in the death of Pompey and the overthrow of the senate; hence, the phrase to pass or cross the Rubicon signifies to take the decisive step by which one is committed to a hazardous enterprise from which there is no retreat.
Question is: what does that mean to a business if “rubicon” is the name of a project?