Dark world, high hopes - an LA Times article fueling the hype surrounding the coming 2 Matrix movies
Shooting more than one sequel at a time isn’t new — all three installments of the “Lord of the Rings” films were shot at once, and the two “Back to the Future” sequels, also shot consecutively, were released six months apart, in November 1989 and May 1990. But with “The Matrix Reloaded” and “The Matrix Revolutions” coming out in the same calendar year, the prolonged multimedia marketing campaign threatens to dominate moviegoers’ collective consciousness. Newsweek has already dubbed 2003 the Year of the Matrix.
Of more interest, however, is where it says,
It kicks off next weekend when the first TV spot for “Reloaded” is slated to air during the Super Bowl.