Alison and I were talking about a BHAG that I heard other night: there was a guy on the radio said something about planning to “reach 3.9 by ‘09″. To me that’s a BHAG. It certainly is audacious and it’s catchy too. A world-wide listening audience of 3.9 billion? Anyhow, Alison turned and asked me “So, what’s your BHAG?”
Thats a tough question! I dodged it with a comment that made her laugh pretty hard - “I dont have a BHAG - I shaved it.”